As Head of Creative at Winning Mark, I led the brand development and creative direction for Tina Kotek's 2022 gubernatorial campaign, helping elect one of the first two lesbian governors in U.S. history. Working with the candidate, her campaign team, and the Winning Mark team, I developed the brand identity and guidelines, played a key role in early content strategy, led creative direction for in- and out-of-house designers, and created a comprehensive brand suite to last through the election and beyond.