Project 68 (P68) is an alliance of athletes, artists, brands, state-based organizations, and allies committed to the advancement of Black communities. Named in honor of the Black Power salute at the 1968 Olympics, P68’s brand identity is rooted in both the radical social movements of the 1960s and contemporary Black cultural touchstones. I led brand development, creative direction, and creative production for P68 in addition to supporting content strategy.