ACRONYM+ is a non-profit organization working to build the digital infrastructure of the progressive movement at all levels. As Design Director, I led the rebranding process, helping position ACRONYM+ as a trusted partner in building long-term digital communications infrastructure and giving organizations the resources and knowledge to run effective in-house programs. ACRONYM+’s unique position in the movement created an opportunity to push the boundaries of design in the advocacy space — rather than persuading voters, our challenge was to inspire innovation and creativity in digital programs.